GOOGLE TO RATE SITES BY SPEED

Google on Wednesday announced that page speed will be a ranking factor for
mobile searches, starting in July. Speed already has been a factor in desktop
search rankings. Soon, as part of Google's new "Speed Update," page loading
time will be factored in when ranking mobile search results as well.

     The change will affect only pages that deliver what the slowest experience to
users, according to Google, and thus should affect only a small percentage of
searches. Sites that are very slow will be down-ranked accordingly, but it is not
clear whether extremely fast sites will earn a rankings boost.



     The same standards will be applied to all pages, regardless of the technology that
underlies them. Further, a slow page still could rank higher than faster pages if
the slower page provides content considered more relevant to the specific
search.

     Google called upon the development community to consider how a site's
performance can impact the user's experience, and it highlighted a number of
user experience metrics for making assessments.


Evaluation Resources:

There is no one tool that can predict whether a
page will be affected by the change, but there are
some resources that developers can use to test
speed, Google noted, including the following:
the Chrome User Experience Report, a public dataset
of key user experience metrics;
Lighthouse, an automated tool and part of the
Chrome Developer tools; and
PageSpeed Insights, a tool that indicates how well a
page performs on the Chrome UX Report and offers
performance optimizations.

 Need For Speed

    Though mobile view has been better in rating than desktop view, so now the rate at which a page will load in your site, will be a factor web searches especially in mobile because it has already been in desktop view.
     So in order for your website to be among the top ranking, you have to make possible for your site to be able to load faster.